First off, the belief that the 9.09% can be just anything is incorrect. This law is infamous it’s both mocked and misunderstood by many an arrogant bartender or whisky aficionado. A more unusual law is the 9.09% law, which allows for that percentage of the bottle to be a product other than Canadian whisky. Whisky in Canada must legally “possess the aroma, taste and character generally attributed to Canadian whisky.” The legal aging requirement stands, with the distinction that it is now three years instead of two. Since then bourbon has only narrowly kept the first-place edge. It became so popular, in fact, that it remained the bestseller until 2010, where bourbon just barely overtook it. America had only to look over the border to find whisky, and Canadian whisky quickly became the best-selling whisky in America. Our civil war negatively impacted American distillation, but not drinking enthusiasm (wars create huge spirit demand, historically speaking). This is fitting, considering the strong link America has to Canadian whisky.Īmerican taste is what cemented the market for the spirit. The heritage of the brand is furthermore connected to the Pendleton Round-Up, a world class rodeo. It’s distilled and aged in Canada, but bottled in Oregon by Hood River Distillers and owned by by the parent of Jose Cuervo. For more information, visit is one of these Canadian whiskies, even if it seems a bit American. Hood River Distillers is a member of the Foundation for Advancing Alcohol Responsibility and promotes responsible drinking habits. Pendleton® Whisky, Pendleton® Directors’ Reserve Whisky, Pendleton®1910 Rye Whisky, Pendleton® Midnight Whisky, Trail’s End® Kentucky Straight Bourbon Whiskey finished with Oregon Oak, Sinfire® Cinnamon Whisky, Yazi® Ginger Vodka, ULLR® Nordic Libation, HRD® Vodka, Lucid® Absinthe Supérieure, the complete line of Monarch® distilled spirits and the Clear Creek Distillery portfolio are just a few of the company’s brands distributed across the country. For more information about Directors’ Reserve, please visit About Hood River Distillersįounded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, distiller, producer, bottler, and marketer of distilled spirits. “We are proud of our rich Pendleton Whisky portfolio, and know that the new addition of Pendleton Directors’ Reserve serves as a premium enhancement to this already-exceptional class of Pendleton Whiskies.”Īvailable in select markets starting this month, Directors’ Reserve will retail for approximately $125.00 (750 ml). “We’re excited to introduce Pendleton Directors’ Reserve Whisky as an ultra-premium product to the Pendleton Whisky family,” said Tia Bledsoe, Senior Brand Manager, Hood River Distillers. Severe will redesign the sleeve every year. In tribute to the time-honored artistry of Pendleton Whisky, Randy Severe, a legendary saddle maker and a former Pendleton Round-Up Director, designed the bottle’s commemorative leather sleeve to celebrate the exceptional character of this rare spirit. HOOD RIVER, Ore.–( BUSINESS WIRE) - Hood River Distillers, Inc.®, the largest and oldest importer, distiller, producer and bottler of distilled spirits in the Northwest, announces today the expansion of its Pendleton® Whisky portfolio with the unveiling of Directors’ Reserve, a premium Canadian whisky aged for twenty years in American oak barrels and named after the iconic Pendleton Round-Up Directors.
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